There is an urge on alt tech sites to attract normies. I don't even know what they mean by normies, and neither do they (we).
By normies I am assuming that we are talking about someone that never causes controversy and just consumes content in the most banal way. They never stir the pot and they never ever give mods any reason to ban them.
They are also boring. They are not passionate about anything because passion requires/brings some level of excellence or dedication. Excellence and dedication by their very definition are not normal. Processing either or both of these traits means that you have set yourself apart from everyone around you, you are different.
Different people are not boring. Different people are interesting. I could read posts from someone passionate about raising chickens all day long. If someone has anything to teach, I am willing to learn, even if the thing I learn is how NOT to do something. It is still valuable.
Passionate people stir the pot, they can be messy. Passionate people will bring normal people who are looking for escape from their banal existence. Passionate people will also value free speech, again because they are messy and often say the wrong things.
My thought is that we market to the weird and exceptional. They will generate the content that is worth going out of your way to see.
Just my 2 cents worth.