There is an urge on alt tech sites to attract normies. I don't even know what they mean by normies, and neither do they (we).
By normies I am assuming that we are talking about someone that never causes controversy and just consumes content in the most banal way. They never stir the pot and they never ever give mods any reason to ban them.
They are also boring. They are not passionate about anything because passion requires/brings some level of excellence or dedication. Excellence and dedication by their very definition are not normal. Processing either or both of these traits means that you have set yourself apart from everyone around you, you are different.
Different people are not boring. Different people are interesting. I could read posts from someone passionate about raising chickens all day long. If someone has anything to teach, I am willing to learn, even if the thing I learn is how NOT to do something. It is still valuable.
Passionate people stir the pot, they can be messy. Passionate people will bring normal people who are looking for escape from their banal existence. Passionate people will also value free speech, again because they are messy and often say the wrong things.
My thought is that we market to the weird and exceptional. They will generate the content that is worth going out of your way to see.
Just my 2 cents worth.
Theology and philosophy are real sciences and are hard. You have to be specifically trained to do them.
We are very prone to believing emotional arguments. So when we go against what well established authority teaches (no, not egg-spurts) we should feel alarmed, instead we feel brave.
The problem with Elevation Church is that they have cut themselves off from the historical understanding of Christianity. Without any mooring you are free to drift from heresy to heresy. You’ll never even know you’re wrong because you have no fixed reference.
Even the video you posted gets it wrong. The purpose of the Church is to administer the sacraments. That’s it. In the Catholic Church we have confession which is a sacrament and in that there can be a bit of counseling, but that is it as far as help goes.
I understand the desire to bring more people to Jesus by lowering the price of admission. It doesn’t work. You just end up with very weak Christians.
If worship doesn’t cost you something, you’re in the wrong place.